Keep on trekking…our footprints

footprints_5662Ah, my love hate/relationship with blogging.  I love to write but I’m not as diligent or consistent as a good blogger should be.  In the interest of consistency, and trying to develop better habits, I decided to brush the dust off some older drafts and post them.   Here’s one that is a little musty snippet…from April 2008!  Yowza! Talk about procrastination!

on footprints…

Archaeologists recently uncovered a footprint made by a sandal-clad Roman soldier in a wall surrounding an ancient city in Israel that Jesus might have visited. The print was made by a strappy, leather sandal of a type worn by the Roman military. Called caligae, the sandals of this time had iron hobnails hammered into their soles, which provided durability and traction as well as a weapon when kicking.

As a lover of jargon, and also the planet, my ears perk up when I hear people talk about their own particular or a company’s carbon footprint in terms of the results of daily activities, habits and lifestyle, product or packaging choice, and the like.

I read a marketing article that mentioned using PR to make a more pronounced Digital Footprint, employing tactics like press release companies to proliferate a company’s stamp for search engines to ferret out. (On another note, see an interesting article Die! Press release! Die! Die! Die!)

I began to get a little curious about metaphors using “footprints” to describe a lasting impression caused by one’s behavior.  There are varying sizes of “carbon footprints,” including the collective world “ecological footprint”–the measure of human demand on the Earth’s ecosystems–and smaller unitary footprints such as a country or city’s footprint, a corporation’s footprint, and one’s individual carbon footprint.

Looks the footprint has become an entrenched figure of speech.

I discovered that we can learn to consider our ‘Civic Footprint‘, which can either be a mere ghostlike tracing or tangible impression on society through activities like voting (or not) and grassroots activism.

….Now back to present day, Feb. 1 2009–Groundhog’s Day, incidentally. Manitoba Merv and Scotia’s Shubenacadie Sam (good to hear Punxsutawney Phil has some friends sharing this civic duty) have apparently both seen their shadows and are predicting more winter (thank goodness for living in the semi-tropics!–no groundhogs needed here).

My e-box brought me a funny story today about a press release sent on letterhead with a menacing legal notice forbidding distribution, stating: “This electronic mail transmission contains confidential information intended only for the person(s) named. Any use, distribution, copying or disclosure by any other person is strictly prohibited. If you received this transmission in error, please notify the sender by reply e-mail and then destroy the message.”   Oh well, I guess that release isn’t going to travel too far!

Published in: on February 2, 2009 at 7:40 pm  Leave a Comment  

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