Head for them hills, an email glut’s a comin’!

JupiterResearch has predicted that e-mail marketing will double by 2012. The amount that companies are forrun-for-the-hills.jpgecast to spend by 2012 on filling your electronic mail boxes is $2.1 billion, meaning they are going to ramp up double what you’re currently now weeding through!

The silver lining, if there is one, for the far majority of us who already feel inundated by TMI, is that 1) no trees were directly harmed in the production of all these communiqués, and 2) much of that spending will focus on retention e-mail, which should mean that it’s mostly opted in to begin with, and if a company’s smart, they will make sure the emails are appreciated somehow rather than just be that much more trash.

run for the hills

Published in: on January 11, 2008 at 5:02 pm  Leave a Comment  
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