Eyetracking

Blundering around the internet is a lovely distraction, and it’s nice when you learn something or discover a great new site to bookmark with the optimistic if sometimes unrealistic intention of revisiting that site.

As a professional marketer, a novice webdesigner, and someone who’s interested in psychology I find the evolving study of eyetracking fascinating.

A nice serendipitous discovery today was the site:

Alertbox: Current Issues in Web Usability (at http://www.useit.com/alertbox/), which notes:

“So what are the top three design elements that draw in the most eyes ?(based on eye tracking studies):

  1. Plain Text
  2. Faces
  3. Cleavage and ‘Private’ Body Parts”

I wonder if they do gender-based eye tracking?

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Published in: on January 4, 2008 at 8:22 pm  Leave a Comment  

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