Email etiquette, and the Golden Rule still rules

Following up to that fascinating fray I wrote about yesterday, I forced myself today to read something al little more tame, and technical, about email analytics, and the future of email marketing, and it seems the logical fall-out of the problems of spam and bad lists is that marketers will be using more analytics to control who their emails get sent to.  This should help the “noise” and annoyance on the receiving end.  What’s wryly ironic, in light of the outrage from editors and others over oh-so-many unwanted emails, is that an entrepreneurial spin on the whole mess reveals that a company called Email Data Source has just announced that it has OPTED-IN for email marketing messages from every company on the  Fortune 1,000 list, adding to a searchable database of over 4 million e-mail messages.  While it’s not technical spam, that is a whole lotta emails.

Published in: on November 14, 2007 at 6:42 pm  Leave a Comment  

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